Qui est Tippi Hedren ?
Tippi Hedren est une actrice américaine née en 1930. Sa notoriété lui vient de son rôle principal dans les films « Les Oiseaux » et « Pas de printemps pour Marnie » écrits par Hitchcock dans les années 60. Après une carrière de mannequin à l’adolescence, la-voilà de nouveau sur les couvertures de magazines à l’âge de 88 ans.
La campagne Gucci
En 2017, c’était déjà une actrice de 79 ans, Vanessa Redgrave, qui avait été choisie pour représenter la marque Gucci. Aujourd’hui, c’est Tippi Harden, de 10 ans son aînée, qui prend le relais en tant qu’égérie des collections horlogerie et joaillerie.
Ainsi, les campagnes publicitaires mettent en scène l’actrice, soignée et élégante, dans un rôle de diseuse de bonne aventure. Ses mains sont ornées de bijoux et survolent une boule de cristal dans un environnement sombre et mystérieux.
Elle s’adresse à deux jeunes femmes, toutes de Gucci vêtues, et leur affirme: « Tous vos rêves deviendront réalité. » On vous laisse regarder cette pub originale !
Les égéries âgées : une nouvelle tendance ?
Nous rappelons tout de même que Gucci n’est pas la seule marque à utiliser des égéries « âgées ». Calvin Klein, par exemple, le fait aussi actuellement avec Lauren Hutton, actrice de 73 ans.
Isabelle Adjani est devenue, à 62 ans, la nouvelle égérie monde de L’Oréal. Quant à elle, Isabella Rossellini, 65 ans, était choisie comme ambassadrice par Lancôme pour une nouvelle gamme de soins.
Cette nouvelle mode s’inscrit dans une démarche globale de la part des marques de luxe, soucieuses de sortir des conventions. Enfin, grâce à ces personnalités atypiques et originales, l’objectif est de conquérir un public plus large.
Plus que jamais, il n’y a pas d’âge pour être belle : alors, qui a dit que vieillir était un obstacle ?
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